Creative executive and entertainment branding specialist Thembisa S. Mshaka is the Copy Director for the world's premiere African American media outlet, BET Networks. As the first copy director in their 28-year history, she contributed to the Emmy-winning Rap-It-Up HIV/AIDS awareness campaign and conceived campaigns for top rated shows including “The BET Awards”, “American Gangster” and “Keyshia Cole: The Way It Is.” As Senior Advertising Copywriter for Sony Music, Thembisa created the award-winning global ad campaign for Lauryn Hill’s solo debut album, “The Miseducation of Lauryn Hill” along with multiple advertising campaigns for Will Smith, Destiny’s Child, Wyclef Jean, NAS, Maxwell and others. Her campaigns contributed to the sale of over 170 million units worldwide in just 5 years.
Prior to joining Sony Music, Thembisa was the first Black female to hold the position of Rap Editor. She was instrumental in breaking many of today's hottest hip-hop artists, including Busta Rhymes, The Fugees, and Timbaland through seminars, features and music reviews. An established authority on urban and youth culture and the music industry, her opinions and insights have been featured in several periodicals and television programs. She also declared Hip-Hop a Culture of Peace at the United Nations as a Board Member for the Temple of Hip-Hop. She made her foray into music supervision with the award-winning independent film "Anne B. Real" (Urban Dream Productions, 2002). Thembisa is also a commercial voice actor for brands from Burger King to Home Depot.
Currently Editor-At-Large for The Hotness.com, her writings have been published in Launch.com, Essence.com, Honey and the anthology Sometimes Rhythm, Sometimes Blues (edited by Taigi Smith, Seal Press). Her first book, Handle Your [Entertainment] Business: Industry Secrets Every Woman Needs to Know was released by Grand Central Publishing in 2009.